The Effect of Mood on Persuasion: The Role of Music and Dance in Mood Induction
Previous literature has shown how mood influences persuasion. The aim of this study is to investigate how the persuasion and elaboration of strong and weak arguments are increased or decreased by positive and negative moods, that will be induced through distinct video selections. Participants will b...
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| Format: | Others |
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Scholarship @ Claremont
2018
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| Online Access: | http://scholarship.claremont.edu/scripps_theses/1090 http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2184&context=scripps_theses |