Ethical purchase behaviour and social responsibility in business
This thesis is about the decisions made in markets: whether decisions and what decisions are made by consumers. It isa study in consumer sovereignty and particularly In the way this may be used In ensuring social responsibility In business. Pressure group influence on purchase behaviour, particularl...
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| Language: | en |
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Cranfield University
2009
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| Online Access: | http://hdl.handle.net/1826/3390 |