Developing Customer Responsive Supply Chain Strategy: An Empirical Investigation of the Relationship between Market Segmentation and Supply Chain Strategy
The concept of the ‘supply chain’, rather than a set of independent functions, has been around for more than 25 years. Despite its theoretical longevity, many organisations still struggle to make the supply chain a reality. The supply chain is an integral part of business strategy and is the means b...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cranfield University
2009
|
| Online Access: | http://hdl.handle.net/1826/3488 |