Cultural adaptation between western buyers and chinese suppliers
There are undoubtedly multiple factors that may contribute to the failure of a relationship, such as product quality or supplier reliability; however, when Western buyers source from China and attempt to build partnerships with Chinese suppliers, it is highly likely that they and their Chinese partn...
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| Language: | en |
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Cranfield University
2010
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| Online Access: | http://hdl.handle.net/1826/4525 |