The Effect of Political Advertising on Perceived Bias and Credibility of Online News Stories
This study was an investigation of the effect of political advertising on readers’ perceived bias and credibility of an online news article based on participants’ political leanings. Media priming and the hostile media effect were the theoretical underpinnings. Participants were asked to read an unb...
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2013
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| Online Access: | https://dc.etsu.edu/etd/1141 https://dc.etsu.edu/cgi/viewcontent.cgi?article=2333&context=etd |