Talking Heads: How Broadcast Media Frame the Public Relations Industry.
Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010. The overall tone toward public relations was strongly negative. Mentions refle...
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2011
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| Online Access: | https://dc.etsu.edu/etd/1396 https://dc.etsu.edu/cgi/viewcontent.cgi?article=2587&context=etd |