Exploring the Lower Third: The Use, Innovations, and Future of Snipes in the U.S. Television Industry.
Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overla...
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2010
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| Online Access: | https://dc.etsu.edu/etd/1700 https://dc.etsu.edu/cgi/viewcontent.cgi?article=3055&context=etd |