The Evolution of the Marketing and Branding Strategies for the National Parks
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, governm...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2019
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| Online Access: | https://dc.etsu.edu/etd/3568 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5026&context=etd |