When Beauty is More Than Skin Deep: A Content Analysis of Popular Beauty YouTubers’ Video Strategies
The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue thr...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Digital Commons @ East Tennessee State University
2020
|
| Subjects: | |
| Online Access: | https://dc.etsu.edu/etd/3716 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5180&context=etd |