Health Communication via Social Media: How Pharmaceutical Companies are using Instagram for Corporate Social Responsibility

Health Communication via Social Media: How Pharmaceutical Companies are using Instagram for Corporate Social Responsibility

This study examines the depth of audience engagement with six dimensions of Corporate Social Responsibility (CSR) via the Instagram platforms of pharmaceutical companies. Recent research on the relationship between CSR and health communication has established a robust link between both variables but...

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Bibliographic Details
Main Author: Akinboboye, Abisoluwa
Format: Others
Language:English
Published: Digital Commons @ East Tennessee State University 2020
Subjects:
CSR
Social media
Health communication
Content Analysis
Voluntary Disclosure Theory
Online Access:https://dc.etsu.edu/etd/3731
https://dc.etsu.edu/cgi/viewcontent.cgi?article=5182&context=etd

Internet

https://dc.etsu.edu/etd/3731
https://dc.etsu.edu/cgi/viewcontent.cgi?article=5182&context=etd

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