To Buy or Not to Buy: Consumer Purchase Behavior Based on Lifestyle Brand Logo Colors
This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine United States residents 18 years of age and older...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2020
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| Online Access: | https://dc.etsu.edu/etd/3734 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5236&context=etd |