Personification in Advertising: A Rhetorical Analysis of Digital Video Ads in the Insurance Industry
Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in cu...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2021
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| Online Access: | https://dc.etsu.edu/etd/3894 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5399&context=etd |