Movies That Sell: A Rhetorical Analysis of Product Placements in Marvel Movies
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product plac...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2021
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| Online Access: | https://dc.etsu.edu/etd/4004 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5504&context=etd |