Framing Paralympic Sport to Build Audience Interest: The Effects of Priming on Visual Attention and Attitudes
Book Summary: The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the...
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Digital Commons @ East Tennessee State University
2017
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| Online Access: | https://dc.etsu.edu/etsu-works/2399 https://www.amzn.com/113822961X |