Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations
Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).
| Main Authors: | , |
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2017
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| Online Access: | https://dc.etsu.edu/etsu-works/2404 https://dc.etsu.edu/cgi/viewcontent.cgi?article=3492&context=etsu-works |