Buy American: Can Businesses Capitalize on the Calls for Patriotic Spending?
This research analyzes the business opportunities created by the "Buy American" movement. Current literature reflects a consensus that most consumers have an initial bias in favor of purchasing domestic products. However, domestic production is frequently more costly than producing abroad....
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2013
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| Online Access: | https://dc.etsu.edu/honors/95 https://dc.etsu.edu/cgi/viewcontent.cgi?article=1099&context=honors |