Beyond the Castle: An Analysis of the Strategic Implications of Disney+
The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and manager...
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| Format: | Others |
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Digital Commons @ East Tennessee State University
2019
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| Online Access: | https://dc.etsu.edu/honors/492 https://dc.etsu.edu/cgi/viewcontent.cgi?article=1554&context=honors |