Three essays on the role of information structures on new product development strategies

The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the persistent representation of NPD decisions as a single decision-maker outcome...

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Bibliographic Details
Main Author: Oraiopoulos, Nektarios
Published: Georgia Institute of Technology 2009
Subjects:
Online Access:http://hdl.handle.net/1853/29670