Will it fit? consumer decision making in online shopping environments
Clothing purchases represent the largest selling category on the internet at $13.6 billion (US Census, 2008), however return rates are extremely high at 14-50%, almost twice as high as return rates for most other categories (Barbaro, 2007). This has negative implications for consumers and retailers...
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Georgia Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1853/39484 |