The good, the bad and the content: beyond negativity bias in online word-of-mouth

The good, the bad and the content: beyond negativity bias in online word-of-mouth

My dissertation aims to contribute to a more comprehensive understanding of how consumers make sense of online word-of-mouth. Each essay in my dissertation probes beyond the effect of rating valence and explores the role of textual content. In the first essay, I explore negativity bias among online...

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Bibliographic Details
Main Author: Yin, Dezhi
Published: Georgia Institute of Technology 2012
Subjects:
Emotion
Affect
Integrity
Competence
Electronic commerce
Trust
Information diagnosticity
Judgments and decision making
Negativity bias
User-generated content
Online reviews
Discrete emotions
Teleshopping
Social media
Word-of-mouth advertising
Influence (Psychology)
Online Access:http://hdl.handle.net/1853/44824

Internet

http://hdl.handle.net/1853/44824

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