Applications of clickstream information in estimating online user behavior
The internet has become a more prominent part of people’s lives. Clickstream and other online data have enabled researchers to better understand consumers’ decision-making behavior in a variety of application areas. This dissertation focuses on using clickstream data in two application areas: the ai...
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| Format: | Others |
| Language: | en_US |
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Georgia Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1853/53507 |