Self-Presentation and Social Interaction on Blogs: A Structural Equation Modeling of the Uses and Gratifications of Blogging
This study explored why individuals write personal blogs and the influences of blogging on their lives. Four structural equation models that specified the social and psychological process of blogging were tested in this study. The models included four major components: personal characteristics, blog...
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| Format: | Others |
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Digital Archive @ GSU
2009
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| Online Access: | http://digitalarchive.gsu.edu/communication_diss/15 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1014&context=communication_diss |