Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited
This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluate...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Digital Archive @ GSU
2005
|
| Subjects: | |
| Online Access: | http://digitalarchive.gsu.edu/communication_theses/1 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1000&context=communication_theses |