Changes in Branding Strategy: A Discourse Analysis of NATO Publications and Speech Regarding its Russian Relationship and the NATO-Russia Council
This thesis studies how NATO has changed the way it brands itself to Russia, from a cooperative and humanitarian stance in 2002 toward a critical and confrontational posture between 2006 and 2008. The study is based on a discourse analysis of NATO’s publications. In the political climate following t...
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| Format: | Others |
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Digital Archive @ GSU
2009
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/60 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1059&context=communication_theses |