An Examination of Sport Consumers' Twitter Usage
In the sport industry, many stakeholders, including sport organizations, players, coaches, sports reporters, and fans, utilize Twitter. Twitter has become a practical marketing tool, in part, although Twitter users have not been studied in terms of sociodemographics, team identification, media consu...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Digital Archive @ GSU
2011
|
| Subjects: | |
| Online Access: | http://digitalarchive.gsu.edu/kin_health_theses/1 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1000&context=kin_health_theses |