Effects of Free Riders and Incentive Discrimination on Customer Acquisition and Retention Resource Allocation
How should a company best allocate its spending between acquisition and retention? Under what condition should a company devote resources and money to analytics? The above questions are just examples of more general issues concerning many companies when managing their customer acquisition and retent...
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| Format: | Others |
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Digital Archive @ GSU
2006
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| Online Access: | http://digitalarchive.gsu.edu/managerialsci_diss/13 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1012&context=managerialsci_diss |