Future Orientation, Chronological Age and Product Attributes Preference
This dissertation examines what motivates individuals to prefer certain types of product attributes over others. It is proposed that consumer preference regarding product attributes is fundamentally connected to an individual’s future orientation, i.e., how a person perceives, thinks about, and cope...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Digital Archive @ GSU
2007
|
| Subjects: | |
| Online Access: | http://digitalarchive.gsu.edu/marketing_diss/5 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1004&context=marketing_diss |