Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust
This dissertation examines the role of different types of salesperson behaviors on building and managing customer equity drivers. It is proposed that customers develop positive attitudes towards different value drivers through developed trust by different salesperson behaviors. Specifically, it is h...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Digital Archive @ GSU
2007
|
| Subjects: | |
| Online Access: | http://digitalarchive.gsu.edu/marketing_diss/8 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1007&context=marketing_diss |