The Dialectics of Engaging the BOP through Microfranchising: Evidence from a Mexican Agribusiness
Microfranchising is emerging as a potentially powerful strategy for reaching the enormous markets at the base of the pyramid (BOP). Microfranchising also represents an effective and sustainable way to contribute to poverty alleviation and economic growth. However, we know little about how organizati...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
ScholarWorks @ Georgia State University
2016
|
| Subjects: | |
| Online Access: | http://scholarworks.gsu.edu/bus_admin_diss/73 http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1076&context=bus_admin_diss |