The Evolution of Cable Network Branding: Time Warner in the Post-Network Era, 2001-2011
From 2001 to 2011, there were a number of significant changes, such as increased audience fragmentation and new media technologies, which impacted the television industry and continue to threaten the financial strength and success of cable television networks. The cable television industry employed...
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ScholarWorks @ Georgia State University
2015
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| Online Access: | http://scholarworks.gsu.edu/communication_diss/61 http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1063&context=communication_diss |