Salesforce Automation: An Examination of Issues
The diffusion of sales force automation (SFA) systems has enabled a far more systematic approach to sales force management. This opens new avenues for the academic study of the industrial selling process as well: new arenas for investigation, new windows into salesperson behavior, and new methodolog...
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ScholarWorks @ Georgia State University
2015
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| Online Access: | http://scholarworks.gsu.edu/marketing_diss/33 http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1034&context=marketing_diss |