Shoppers' evaluation of service quality and its impact on shopping centre management
The paper aims at exploring the shoppers’ evaluation of service quality and its impact on shopping centre management. For shopping centre management team, understanding their customers’ perceptions of the centre’s service quality is an important issue as shoppers’ evaluations and perceptions is beli...
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| Language: | English |
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The University of Hong Kong (Pokfulam, Hong Kong)
2014
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| Online Access: | http://hdl.handle.net/10722/194927 |