Advertising discourse analysis : a case study of female identities in a Hong Kong local female magazine

Although Hong Kong ranked 15th globally in the United Nations Gender–related Development Index 2013 (UNDP, 2014), a discrepancy was identified between female images portrayed in print media and the actual gender equality progresses achieved (Equal Opportunities Commission, 2009). Media portrayals of...

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Bibliographic Details
Main Authors: Lee, Ka-yan, Maggie, 李嘉欣
Language:English
Published: The University of Hong Kong (Pokfulam, Hong Kong) 2014
Subjects:
Online Access:http://hdl.handle.net/10722/207134