Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior

Design of electronic word-of-mouth systems pays : effects of layout of online product review webpages on consumer purchase behavior

To make informed buying decisions, online consumers increasingly turn to online product review systems, or electronic word-of-mouth systems (EWOMSs). Previous studies suggest that EWOMS designs can determine consumer behavior. Even some tiny changes, such as background color or picture, can greatly...

Full description

Bibliographic Details
Main Authors: Qu, Lianzhuang, 曲连壮
Language:English
Published: The University of Hong Kong (Pokfulam, Hong Kong) 2015
Subjects:
Electronic commerce
Consumer behavior
Word-of-mouth advertising
Online Access:http://hdl.handle.net/10722/208578

Internet

http://hdl.handle.net/10722/208578

Similar Items