Orienta????o ao cliente e cultura organizacional : uma contribui????o metodol??gica

Orienta????o ao cliente e cultura organizacional : uma contribui????o metodol??gica

Made available in DSpace on 2015-12-03T18:33:06Z (GMT). No. of bitstreams: 1 Ana_Carolina_Maciel_da_Silva.pdf: 829263 bytes, checksum: 58963f95a2c82d97cdac42c176bd8fad (MD5) Previous issue date: 2005-03-29 === Customer orientation is known to be the key concept of marketing practices since the 195...

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Bibliographic Details
Main Author: Silva, Ana Carolina Maciel da
Other Authors: Coda, Roberto
Format: Others
Language:Portuguese
Published: FECAP - Faculdade Escola de Com??rcio ??lvares Penteado 2015
Subjects:
Clientes - Contatos
Marketing de relacionamento
Cultura organizacional
Relationship marketing
Customer relations
Corporate culture
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
Online Access:http://132.0.0.61:8080/tede/handle/tede/360

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http://132.0.0.61:8080/tede/handle/tede/360

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