Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception
Submitted by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-16T14:52:59Z No. of bitstreams: 1 Dissertation FINAL VERSION.pdf: 1753101 bytes, checksum: f4b7733972d701d9bcb27de88e4fa663 (MD5) === Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-16T1...
Main Author: | |
---|---|
Other Authors: | |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://hdl.handle.net/10438/10847 |