Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception

Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception

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Bibliographic Details
Main Author: Schram, Juliette Amelie
Other Authors: Serson, Fernando Mindlin
Language:English
Published: 2013
Subjects:
Conteúdo gerado por usuários
Comunidade de marca
Comunidade de marca online
Marca de luxo
Práticas das marcas
Ciência política
Luxo - Indústria
Cosméticos - Indústria
Marca de produtos
Internet
Online Access:http://hdl.handle.net/10438/10847

Internet

http://hdl.handle.net/10438/10847

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