Fatores motivacionais da comunicação boca-a-boca eletrônica positiva entre consumidores no Facebook

Submitted by Daniel Buarque Tubenchlak (daniel.buarque@hotmail.com) on 2013-06-18T22:57:43Z No. of bitstreams: 1 Dissertação Daniel Tubenchlak VF 2013 FGV.pdf: 2520628 bytes, checksum: e79b47d9386fccbe6389578228a0fdde (MD5) === Approved for entry into archive by Janete de Oliveira Feitosa (janete....

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Bibliographic Details
Main Author: Tubenchlak, Daniel Buarque
Other Authors: Goldszmidt, Rafael Guilherme Burstein
Language:Portuguese
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10438/10926