Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil

Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil

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Bibliographic Details
Main Author: Sörensen, Mascha
Other Authors: Zambaldi, Felipe
Language:English
Published: 2016
Subjects:
Marca-nação
Mega-evento
Imagem internacional
Marca Brasil
Nation branding
Mega-event
2014 World Cup
International image
Brazil brand
Ciência política
Eventos especiais
Copa do Mundo (Futebol) - 2014
Turismo
Brasil - Relações exteriores
Online Access:http://hdl.handle.net/10438/17251

Internet

http://hdl.handle.net/10438/17251

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