Marketing de relacionamento como Estratégia de otimização da carteira de clientes: o caso de uma empresa operadora de planos de saúde no Rio Grande do Sul
Made available in DSpace on 2009-11-18T19:01:44Z (GMT). No. of bitstreams: 0 Previous issue date: 2003 === Services in general are developing in scenario of increasing competition, and particularities of each segment need to be considered in order to keep current customers and to gain potential o...
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| Language: | Portuguese |
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2009
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| Online Access: | http://hdl.handle.net/10438/4108 |