A ética nas propagandas veiculadas em tv segundo a ótica dos consumidores
Made available in DSpace on 2010-04-20T20:08:27Z (GMT). No. of bitstreams: 0 Previous issue date: 1994-05-30T00:00:00Z === The advertising ethics has been analyzed under companies' and agencies' perspective. Little has been found in what the consumer's view is concerned. This thesi...
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| Language: | Portuguese |
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2010
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| Online Access: | http://hdl.handle.net/10438/4575 |