The challenges of repositioning an international brand: a case study on the hospitality industry

The challenges of repositioning an international brand: a case study on the hospitality industry

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Bibliographic Details
Main Author: Rivet, Virginie
Other Authors: Limeira, Tânia Maria Vidigal
Language:English
Published: 2011
Subjects:
Challenges
Differentiation
Hospitality industry
International brand
Marketing strategy
Ciência política
Marketing - Administração
Planejamento estratégico
Indústria de hospitalidade
Marca registrada
Online Access:http://hdl.handle.net/10438/8665

Internet

http://hdl.handle.net/10438/8665

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