O impacto da gestão do conhecimento de marketing na inovação e vantagem competitiva de novos produtos
=== In environment of high competitiveness, the impact of new products in organizations revenue is an important fact. On the other hand, knowledge and its management are new elements that are bringing opportunities and challenges to managers and organizations. Researchers like LI and CALANTONE (199...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2001
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| Online Access: | http://hdl.handle.net/1843/BUBD-99WG4Y |