Teoria do comportamento planejado decomposto: determinantes de utilização do serviço mobile banking

=== This work has brought about the understanding of background that explains the intention of the bank clients accepting mobile banking the self-service banking that is done by using a mobile channel as a new way of interaction with the banks. In achieving this objective, it has developed a conc...

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Bibliographic Details
Main Author: Deborah Oliveira Santos
Other Authors: Ricardo Teixeira Veiga
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2009
Online Access:http://hdl.handle.net/1843/BUBD-99YFUH