Advergaming, uma estratégia promocional interativa: um estudo experimental
=== The advent of web 2.0 has transformed the internet into a multidirectional channel, changing the way consumers relate to companies (JAFFE, 2006). In this context interactivity has become essential for companies to be able to promote the engagement and increase the value of their brands (TUTEN;...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2014
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| Online Access: | http://hdl.handle.net/1843/BUBD-9VEJVV |