Revenue optimization and customer targeting in daily-deals sites
=== Daily-deals sites (DDSs), such as Groupon and Peixe Urbano, attract millions of customers in the hunt for offers at significantly reduced prices. The challenge of DDSs is to find the best match between deals and customers while generating as much revenue as possible. One important objective of...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2013
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| Online Access: | http://hdl.handle.net/1843/ESBF-9GMN7J |