Omnichannel e o consumidor de varejo : comportamento free-riding

Made available in DSpace on 2019-03-30T00:27:19Z (GMT). No. of bitstreams: 0 Previous issue date: 2018-06-25 === The retail sector has evolved from a multichannel environment in which sales channels operated independently all the way through to an omnichannel perspective in which there is a persis...

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Bibliographic Details
Main Author: Gurgel, Nelson Albuquerque
Other Authors: Castelo, Jose Sarto Freire
Language:Portuguese
Published: Universidade de Fortaleza 2018
Subjects:
Online Access:https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=106454
http://dspace.unifor.br/handle/tede/106454