Marketing para exportação na abordagem baseada em recursos : identificação de fatores de sucesso em pequenas e médias empresas cearenses
Made available in DSpace on 2019-03-29T23:20:26Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-02-15 === This study has the objective to assess the relationship of the strategic marketing,marketing mix and attitudes and managerial perceptions dimensions with export performance in small and...
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| Language: | Portuguese |
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Universidade de Fortaleza
2008
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| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=78138 http://dspace.unifor.br/handle/tede/78138 |