Vantagem competitiva na indústria de reparos automotivos : abordagem dialógica da visão baseada no mercado (VBM) e da visão baseada no mercado em recursos (VBR)
Made available in DSpace on 2019-03-29T23:20:35Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-11-28 === In the area of strategy, much is discussed about the potential of complementary or antagonism of MBV - Market-based View (Competitive Strategy) and RBV - Resources-based View. However,...
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| Language: | Portuguese |
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Universidade de Fortaleza
2008
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| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=79454 http://dspace.unifor.br/handle/tede/79454 |