Evolução, significados e marketing publicitário do luxo: estudo de caso da marca Louis Vuitton sob o prisma da semiótica
Made available in DSpace on 2016-04-26T18:15:00Z (GMT). No. of bitstreams: 1 Carolina Boari Caraciola.pdf: 5966014 bytes, checksum: 24a092553408ee5f3f923a25ca18b3c1 (MD5) Previous issue date: 2015-03-16 === The aim of this paper is luxury. The word from Latin origin Luxux, refers to abundance, ref...
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| Format: | Others |
| Language: | Portuguese |
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Pontifícia Universidade Católica de São Paulo
2016
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| Online Access: | https://tede2.pucsp.br/handle/handle/4688 |