Cultura como marketing, marketing como troca: a reciprocidade e o Centro Cultural Banco do Brasil Rio de Janeiro

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Bibliographic Details
Main Author: ASSIS, Maria Elisabete Arruda De
Other Authors: LIMA, Antonio Carlos Motta de
Language:Portuguese
Published: Universidade Federal de Pernambuco 2014
Subjects:
Online Access:https://repositorio.ufpe.br/handle/123456789/588